Every feature you need.
Nothing left out.
Fikrr is the most comprehensive experience management platform ever built. Here's every single capability, end to end.
Authentication & Account Security
Enterprise-grade security from sign-up to session management. Every account is protected.
- Email/password registration with email verification
- Login with 'Remember me' support
- Password reset self-service
- Two-factor authentication (TOTP via authenticator app)
- 2FA backup codes generation and download
- Active session management (device, browser, IP, last active time)
- Revoke individual or all sessions
- Password history enforcement (prevent reuse)
- Personal API key management for external integrations (create, name, set expiry, revoke)
Login page
Single Sign-On & Provisioning
Seamlessly connect with your identity provider. OIDC, SAML, SCIM — all supported.
- Organization-level OIDC SSO provider configuration
- Organization-level SAML SSO provider configuration
- Domain verification for automatic SSO enforcement
- SCIM provisioning (automated user sync from Okta, Azure AD, etc.)
- Automatic user de-provisioning via SCIM
- Login with Google / Microsoft account
SSO configuration
Organization & Team Management
Multi-tenant architecture with full role-based access control, teams, and invitations.
- Multi-tenant architecture with organization switcher
- Organization name, slug, and logo management
- Role-based access control: Owner, Admin, Member
- Email-based member invitations with expiry
- Accept/decline invitations via link
- Revoke pending invitations
- Create and manage teams within an organization
- Add/remove members from teams
- Team-based project grouping and access control
Member management
Project & Folder Organization
Nested folders, drag-and-drop, tags, programs, templates, and a full recycle bin.
- Nested folder hierarchy for surveys and dashboards
- Rename, move, and delete folders
- Color-coded tags with tag-based filtering
- Programs — group related surveys/projects together
- Trash / recycle bin with restore and permanent delete
- Soft delete for surveys and dashboards with recovery
- Sample project templates by category
- Transfer ownership of surveys or dashboards
- Bulk operations: add tag, move to folder, delete
Survey Builder
20 question types, advanced logic, scoring, quotas, translations, and complete version control.
- 20 question types: Multiple Choice, Text Entry, Matrix, Slider, Rank Order, Constant Sum, Form Field, Calendar, NPS, Descriptive, File Upload, Video Response, CAPTCHA, Timing, Meta Info, Signature, Heat Map, Graphic Slider, Drill Down, Highlight Text
- Rich text question editor (bold, italic, lists, links, images, video)
- Required/optional toggle, question shortcodes
- Randomize choice order, choice limits (min/max)
- 'Other' options for MCQ question with text input
- Force response validation with custom messages
- AI follow-up suggestions on open-text questions in realtime to nudge richer responses
- Piped text in questions (survey fields, embedded data, scoring, metadata, loop variables)
- Carry Forward — dynamically pipe choices from a prior question
- Reference impact check before deletion
- Add, remove, and reorder question blocks
- Block-level naming and block randomization
- Loop & Merge — repeat blocks for lists (question-based or predefined)
- Display Logic — conditional show/hide per question
- Skip Logic — skip to question or end of survey
- 9 Survey Flow element types: Show Block, Branch, Randomizer, End of Survey, Authenticator, Web Service, Table of Contents, Reference Survey, Embedded Data
- Organization-level and survey-level embedded data
- Multiple scoring categories with weighted point values
- Quotas with cross-logic conditions
- Multi-lingual with inline editor and AI assisted translation
- Pre-built themes and custom per-survey theming (colors, fonts, logo, CSS)
- Open/close dates, response limits
- Save-and-continue survey later
- Invitation-only mode
- Full version history with restore and optimistic locking
- Survey collaboration with viewer/editor roles
- Expert Review — automated quality check (errors, warnings, suggestions)
- Export/import survey definition as JSON
- Preview with desktop, tablet, and mobile device views
- Local-first survey design — instant edits for smooth experience
- Recently used questions — quick-add from your recent question library
- Print survey to paper or export as PDF
Question builder
Response Data & Quality
View, filter, search, edit, and export responses. Automated quality detection built in.
- Tabular response viewer with filter by status, date range, and full-text search
- Field-token search (e.g., Q1:'Option A')
- Show/hide test responses toggle
- Click-through to associated respondent-contact record
- Automated quality check: speeders and straight-liners
- Quality flag filter with one-click bulk delete of flagged responses
- Export to CSV and Excel with configurable options
- Import responses from CSV with column mapping wizard
- Auto-generate synthetic test responses for QA
- Generate retake links for respondents to amend answers
- Option to amend answers by admin
Conjoint & MaxDiff Analysis
Advanced research methodologies built into the platform. No third-party tools needed.
- Conjoint studies with up to 7 attributes and 2-7 levels each
- Configurable profiles per task (2-5) and tasks per respondent (5-20)
- 'None of these' option for conjoint tasks
- Prohibited pairs to prevent incompatible attribute combos
- Auto-generated choice tasks
- Part-worth utilities and relative importance charts
- MaxDiff (Best-Worst Scaling) with configurable items per task
- Average utility scores and preference share results
Conjoint analysis
Survey Taking (Respondent-Facing)
Anonymous links, personal links, SSO authentication, QR codes, and fraud prevention.
- Anonymous link survey taking with custom embedded data via URL
- Assisted filling mode for agents to complete surveys on behalf of respondents (eg: help elderly customers)
- Offline mode for field surveys without connectivity - Take surveys offline without internet, auto-sync when connected and/or export as CSV
- Survey link QR code generation
- Custom vanity URL slugs (e.g., /a/my-brand-survey)
- Personal link survey taking with pre-filled/embedded info
- Configurable personal link expiry (1-90 days)
- Per anonymous link response cap and per-link expiry date
- Enter long answers using voice typing
- One response per personal link enforcement
- Survey SSO (OIDC and SAML respondent authentication)
- Password gate, duplicate submission prevention
- Kiosk mode for survey on public devices with auto-reset and idle detection
- Referrer URL enforcement and bot detection
- One-click unsubscribe / opt-out link
Distribution Center
Multi-channel distribution with email, SMS, WhatsApp, push. A/B testing, cascading delivery, and full analytics.
- Channels: Email, SMS, WhatsApp, Mobile Push, Anonymous Link, Personal Link, Social Media
- Single channel, simultaneous, and cascading delivery modes
- 6-step distribution wizard with recipient preview
- Pre-fill answers for recipients
- Send immediately or schedule for later
- Pause, resume, stop, retry distributions
- Automated follow-ups by recipient status (e.g., not opened after 3 days)
- Follow-up channel can differ from original (email → SMS)
- A/B testing with multiple variants and statistical winner determination
- Bulk-generate personal links with CSV download
- Rich-text email templates with variable substitution
- Templates with versioning and preview
- Contact frequency rules per channel
- Send window & rate limiting with timezone support
- Provider failover with auto-disable on failure threshold
- Open/click tracking and unsubscribe handling
- Full distribution analytics: delivery rate, open rate, click rate, per-distribution timeline
- Distribution comparison (side-by-side analytics)
- Provider reliability analytics and contact engagement profiles
- Embed survey in existing website via very small JavaScript snippet
Distribution list
Contact Directory
Full contact management with mailing lists, segments, samples, journeys, and duplicate detection.
- Create, update, delete contacts with full field set
- Custom embedded data (key-value pairs) per contact
- Opt-out status tracking and touchpoint history
- Full response and communication history per contact
- Contact engagement analytics
- CSV bulk import and export
- Duplicate detection and contact merging
- Bulk add to mailing list and bulk delete
- Custom external identifier labels (e.g., 'Hospital ID')
- PII field configuration for RBAC and GDPR
- Named mailing lists with segment-based dynamic membership
- Targeted samples (subsets of a mailing list)
- Dynamic contact segments using filter expressions
- Segment size preview
- Multi-touchpoint customer journeys linked to dashboards
Dashboard Builder
Multi-page dashboards with 7 widget types, custom SQL, cross-filtering, and row-level security.
- Create dashboards with draft, published, archived status
- Multi-page dashboards with tabbed navigation
- Per-page 12-column responsive grid layout
- Unlimited chart types and styling: Number, Simple Table, Pivot Table, Rich Text, Image, Map, Heatmap, Bar, Column, Line, Area, Pie, Donut, Scatter, Bubble, Radar, Funnel, Gauge, Waterfall, Treemap, Sankey, Word Cloud, Box Plot, Histogram
- Link survey data, ticket data, contacts, and external CSV as data sources
- Define dashboard fields from survey questions and embedded data
- Dashboard metrics: average, sum, count, NPS, and more
- Dashboard-level, page-level, and widget cross-filters
- Filter types: categorical, date range, numeric range, text search
- Saved filter presets for quick reuse
- Benchmarks and rolling calculations
- Configurable auto-refresh interval
- Custom SQL queries with visual query builder
- Public share link and member-specific sharing
- Row-level data restrictions per viewer
- Fullscreen presentation mode
- Export chart to image
- Pre-built dashboard templates (eg: NPS, CSAT, Employee Engagement)
Dashboard editor
AI Agent
Get stuff done instead of just chat. Context-aware AI on every page. Suggests questions, explains metrics, analyzes data, assists translations.
- Available on every major page (build, flow, dashboard, translations, tickets, huddle, knowledge etc.)
- Four panel modes: compact popup, floating overlay, sidebar, full screen
- Hidden but always availabe with keyboard shortcut toggle (Ctrl+J / Cmd+J)
- Context-aware: understands current page and available data
- Build and update surveys with question & logic flow in natural language
- Creates Dashboard widget layouts and explains metrics
- For tickets, find related tickets, find known workarounds, search knowledge base, draft reply. Works along agent proatively.
- For huddle, pair in root cause analysis
- Ad-hoc data analysis in natural language (eg: Compare NPS of north and south region for last 3 months where customers are of VIP category
- Voice input with microphone selector
- Per user and whole org level cost control & chat history audit
- View AI usage per user and grant them more usage quota if needed
AI chat
Channel Providers
Pre-built integrations across email, SMS, WhatsApp, and push with cascading failover.
- 5 Email providers: SendGrid, Amazon SES, Mailgun, Postmark, Generic SMTP
- 5 SMS providers: Twilio, Karix, MessageBird, Vonage, Plivo
- 3 WhatsApp providers: Twilio WhatsApp, Meta Cloud API, Gupshup
- 3 Push providers: Firebase Cloud Messaging, OneSignal, Pusher
- Encrypted credential storage and connection testing
- Multiple providers per channel with cascading fallback
- Credit balance tracking
Notifications
Stay on top of what matters with a dedicated notification center — never miss a survey response, team update, or important deadline.
- Dedicated notification center to review all activity at a glance
- Filter by survey responses, team collaboration, workflow alerts, and system updates
- Instantly spot unread items with visual badges and quick mark-as-read actions
- Choose how you're notified — email, in-app, both, or mute — for each type of alert
Notification center
User Settings & Preferences
Profile, security, timezone, language, API keys, and usage tracking all in one place.
- Update display name and profile picture
- Timezone, UI language, theme, and date/time format preferences
Preferences
Platform UX
Dark mode, help center, status page, keyboard shortcuts — polished to the last pixel.
- Designed so every user can accomplish tasks independently, without support hand-holding
- Three-way theme toggle: Light / Dark / System
- Product documentation & search
- Public status page with real-time service health
- All UI screens built to open well on phone, tablet and desktop
- Built with web accessibility best practices for screen readers and keyboard navigation
GDPR & Data Privacy
Right to be Forgotten, erasure workflows, PII configuration, consent records, and audit logs.
- Data erasure requests (Right to Be Forgotten)
- Search contact by email to find full data footprint
- Preview erasure impact across distributions, responses, webhooks, mailing lists
- Request lifecycle: pending → processing → completed
- Full audit log of all erasure and sensitive admin actions
- PII-eligible fields configuration (erase vs. pseudonymize)
- Consent records tracking per respondent
Data privacy settings
Billing & Subscription
Plan comparison, usage tracking, SMS credits, and enforcement
- Subscription plan comparison with products and pricing
- Usage tracking: responses, distributions, contacts, platform users
- SMS credit balance tracking per organization
- Plan enforcement based on usage
Platform Administration
Superadmin panel for user management, banning, and platform-wide statistics dashboards.
- List all users across all organizations with filtering
- Create users manually, set roles (user/admin/superadmin)
- Ban/unban and delete users
- Platform statistics: total users, active users, organizations, surveys, responses
- User growth and organization growth charts
Ticket Management
Full-lifecycle ticket management with custom workflows, smart routing, and complete audit trails.
- Create, assign, escalate, resolve tickets with a full audit trail of every change
- Define your own ticket statuses and allowed transitions to match your workflow
- Link related tickets as parent-child, blockers, or duplicates to track dependencies
- Merge duplicate tickets or split complex ones without losing history or SLA tracking
- Act on hundreds of tickets at once — bulk assign, change status, or escalate priority
- Save filtered views for yourself or share with your team for quick access
- Add custom fields (dropdowns, dates, checkboxes, rich text) to capture data your team needs
- Automatically create tickets from inbound emails
Ticket queue
Agent & Team Routing
Smart assignment based on skills, capacity, and availability. Fair distribution, no overloading.
- Track agent skills, capacity, and availability to route tickets to the right person
- Organize agents into departments with their own routing rules and SLA defaults
- Let agents pick from a shared queue with fair distribution — no one gets overloaded
- See who's available, busy, or offline in real time
- Hand off tickets between agents with tracked reasons (escalation, expertise, capacity)
- Communicate with requesters and internally on the same ticket thread
- @mention teammates to pull them into a conversation
- Watch tickets and choose how you're notified — email, in-app, or Slack
SLA Management
Response and resolution deadlines that respect your business hours, with warnings before breach.
- Set response and resolution deadlines based on priority, severity, category, or source
- Pause SLA timers when waiting on the customer
- Get warned before a breach happens, not after
- Auto-close stale tickets after a configurable inactivity period
- Define business hours and holidays so SLA deadlines respect your actual working schedule
SLA policies
Ticket Escalation & Automation
Rule-based automation with chained escalations. Enforce process without manual overhead.
- Auto-assign, re-route, notify, or escalate tickets based on rules you define
- Chain escalation steps with time delays — if no response in 30 min, escalate to manager
- Enforce required fields based on severity so critical incidents always have complete data
- One-click canned responses with auto-filled customer and ticket details
- Macros that set status, priority, tags, and assignment in a single action
- Share response templates across your org, department, or team
Workflow automation
Huddle / War Room
Spin up a war room for major incidents. Assign roles, track decisions, publish status updates.
- Spin up a war room for major incidents with assigned roles — moderator, scribe, responder
- Track decisions, action items, and status updates in one place
- Auto-create a huddle when a P2 incident hits or an SLA is about to breach
- Publish status updates to Slack, email, or your status page simultaneously
- Connect to Zoom, Teams, Slack, or Google Meet for the live call
Huddle war room
Root Cause Analysis (RCA)
Four investigation techniques with AI assistance. Stop guessing, start knowing.
- Investigate with Five Whys, Fishbone diagrams, Fault Tree Analysis, or Timeline Analysis
- AI suggests similar past problems and bootstraps your analysis
- Track cause confidence, evidence, and remediation for each finding
Problem Management
Link multiple incidents to a single root cause. Diagnose once, fix everywhere.
- Link multiple incidents to a single underlying problem
- Track problem lifecycle from diagnosis through fix and monitoring to closure
- Connect RCA findings directly to the problem record
Problem list
Change Management
Normal, standard, and emergency change workflows with risk assessment, CAB review, and blackout windows.
- Route normal changes through assessment, authorization, and CAB review
- Fast-track standard (pre-approved) and emergency changes with appropriate oversight
- Assess risk with configurable questionnaires and multi-step approval workflows
- Schedule CAB meetings, assign agenda items, and record decisions
- Block changes during maintenance windows or freeze periods
- Track implementation results and document rollback procedures
- Visual change calendar to spot scheduling conflicts
Change requests
Release Management
Plan releases with phases, quality gates, and per-environment deployment tracking.
- Plan releases with phases, quality gates, and per-environment deployment tracking
- Enforce gates before promotion — test coverage, performance thresholds, security scans
- Track deployment status across environments (staging, production, etc.)
Release list
Post-Incident Review (PIR)
Structured post-mortems that turn incidents into lasting improvements.
- Run structured post-mortems with assigned reviewers and tracked action items
- Auto-generate a PIR after a huddle completes
- Promote findings into improvement initiatives so they don't get forgotten
Knowledge Base (KEDB)
AI-powered knowledge base with semantic search, deflection tracking, and stale content detection.
- Write and version articles with draft, published, archived, and stale lifecycle
- Control visibility — internal only, external, or customer portal
- AI suggests relevant articles when agents view a ticket
- Semantic search finds articles even when wording doesn't match exactly
- Track which articles are actually deflecting tickets and which need improvement
- Readers vote on helpfulness so you know what to invest in
Article list
CSAT & Closed-Loop Feedback
Measure satisfaction at resolution, trend by agent, and feed low scores into improvements.
- Collect satisfaction ratings when tickets are resolved
- Auto-send resolution surveys after ticket close
- See per-agent CSAT trends over time
- Detect low-satisfaction patterns and feed them into improvement initiatives
SLOs & Service Health
Define objectives for availability, latency, and more. See a composite health score across all dimensions.
- Define SLOs for availability, latency, error rate, throughput, or custom metrics
- Track error budget burn rate and get alerted before you run out
- See a composite health score (0-100) combining incident performance, CSAT, SLA compliance, change success, and knowledge effectiveness
- Customize scoring weights to reflect what matters most to your organization
Service health dashboard
XLA (Experience Level Agreements)
Measure what users actually experience, not just whether SLAs were technically met.
- Measure what your users actually experience, not just whether SLAs were technically met
- Detect "watermelon" metrics — green on SLA, red on experience
- Set experience score and CSAT targets and track progress by team or service
Maturity Assessment
Score your operations across 6 dimensions. Know exactly where you stand and what to improve next.
- Score your organization across 6 dimensions: problem management, RCA, PIR, change management, knowledge, and continuous improvement
- See where you land on a 5-tier model from Reactive to Preventative
- Get specific recommendations for what to improve next
Improvement Initiatives
Track improvements from proposal through measurement to completion using PDCA.
- Track improvements from proposal through measurement to completion (PDCA cycle)
- Link initiatives to KPI targets with baseline and goal values
- Promote directly from PIR findings or problem records
Improvements list
Recognition
Automatically surface achievements based on outcomes — not ticket volume.
- Recognize high-impact KB articles, fast postmortems, and initiatives that hit KPI targets
- Surface RCA that prevented incident recurrence
- Celebrate cross-team knowledge shares
Anomaly Detection
Automatically detect volume spikes, resolution slowdowns, and SLA trends before they become crises.
- Automatically detect volume spikes, resolution time increases, escalation surges, and SLA breach trends
- Get notified when something is off before it becomes a crisis
- Capacity prediction warns you when you're trending toward overload
Cross-Team Learning
AI-powered similarity search to find how other teams solved similar problems.
- Find how other teams resolved similar issues using AI-powered similarity search
- Compare department benchmarks and share RCA patterns across teams
Live Operations Board
Real-time NOC-style view of escalations, incidents, agent availability, and SLA breaches.
- Real-time view of incoming escalations, active incidents, agent availability, and SLA breaches
- Auto-refreshes every 30 seconds — put it on a wall monitor
- Filter by department, go fullscreen for NOC-style display
Scheduled Reports
Auto-email performance, SLA, and escalation reports on a daily, weekly, or monthly cadence.
- Auto-email escalation summaries, resolution performance, SLA compliance, or agent performance reports
- Choose daily, weekly, or monthly delivery to any recipient list
Business Impact Analysis
Turn experience data into dollar-denominated impact metrics. Model scenarios with what-if analysis.
- Dollar-denominated KPI cards for operational savings, AI ROI, KB deflection, and retention risk
- 90-day savings trend chart broken down by KB deflection, AI automation, and resolution efficiency
- Category breakdown with configurable cost assumptions
- What-If scenario planner to model NPS, MTTR, and KB deflection improvements
- Projected annual impact calculation across retention, efficiency, and deflection savings
Impact analysis dashboard
Integrations & APIs
Full typed REST/oRPC API, webhooks, import/export, PDF reports, and social sharing.
- Full typed REST/oRPC API covering all features
- Push ticket events to external systems in real time — create, update, resolve, escalate, SLA breach, huddle events
- Delivery logs with retry, manual re-send, and test endpoints
- PDF report generation
- External web service calls mid-survey
API & webhooks
Infrastructure
Ready for deployment anywhere
- Full server-side rendering (SSR) support — less loading spinners, fast page loads
- Fine-grained role-based access control on every resource
- Encryption at rest for provider PII data, API keys
- On-premise & Private cloud ready
- Built to leverage vertical horizontal server scalling, optimal resource utilization and cloud infrastructure billing
- OLTP and OLAP databases for high-performance analytics
- Generous API rate limiting per user/org/ai-agent maintaining platform's quality of service
- Faster and cheaper new feature requests & customizations - Modern technology stack. Optimized so well that whole app runs and compiles well on a 10 year old windows laptop too. Tooling already in place to enable engineering+product teams release new features at crazy speed.